Key Performance Indicators (KPI) are the critical metrics needed to measure business performance. For websites and Social Media the KPIs are typically total number of Visitors, Visitor retention (repeat Visitors), Visitor Behavior, as well as your Visitors demographic. Social Media platforms have similar KPIs with the addition of metrics such as Follower Engagement and the re-sharing of content you post. Analysis of your website and Social Media makes the identification of under-performing goods and services easier and the ongoing measurement of performance quicker and more accurate.